New Year, Newly AL!VE: Check Out Our Refreshed Website

After more than a year of planning, collaboration, reviewing member feedback, and development, the AL!VE Marketing Committee is excited to launch the refreshed website designed to improve member satisfaction and strengthen AL!VE’s presence across the field.
 

Why This Update Matters

The website redesign serves as the capstone of AL!VE’s broader marketing improvements with processes and channels completed throughout 2025. The work began in late 2024 after reviewing years of member survey data. Across surveys, members consistently asked for:

• Simpler, more readable communications
• A more intuitive and well-organized website
• Easier ways to find information and engage with AL!VE’s offerings

In response, AL!VE set ambitious goals in 2025 to transform its marketing channels and internal processes to better support members and volunteers. A recap of 2025 Marketing Committee goals, accomplishments, and outcomes is available in this slide deck. The most encouraging news: in AL!VE’s 2025 annual survey, members recognized meaningful progress in branding and communications, while also reinforcing the need for continued improvements to website usability and navigation. That feedback directly shaped this redesign.
 

How Was the Website Refreshed

This website update brings together the Marketing Committee’s efforts in branding, communications, and digital infrastructure into a single, unified online hub. The focus of the project was not reinvention, but elevation. Improving how members experience what AL!VE committees started rebuilding last year. Key goals of the refresh included:

• A more modern, accessible user experience
• Clearer navigation across programs, events, resources, and news
• Stronger alignment across channels to reduce confusion and duplication
• A scalable foundation to support AL!VE’s continued growth

You may have noticed–most content related to AL!VE’s programs, member benefits, and strategic priorities was updated and aligned during 2025. This refresh project enhances how that content is accessed and experienced, for current and potential members and partners.
 

What’s New & Available Now

The updated website is designed to function as a true one-stop shop for members, with updated resources and new opportunities listed below:

• Timely and relevant homepage updates - check out the home page here
• AL!VE news and announcements - check out the News landing page
• Professional development programs, events, and resources - attend a member Welcome Webinar 
• Networking and volunteering opportunities - attend a Volunteer Information Session
• Branded resources, AL!VE Marketing Assistant on ChatGPT, and other marketing support for AL!VE volunteers - visit the new AL!VE Brand Kit

Share Your Input

The AL!VE Marketing Committee welcomes ongoing input to ensure the website continues to meet member and partner needs. Whether it’s sharing urgent technical issues, your personal feedback on the redesign project, or programmatic content updates, we want to hear from you.

Acknowledgments

Thank you to AL!VE volunteers and members for your ongoing feedback and partnership, through this redesign and beyond. Your insights continue to guide our decisions, and we are always listening as we work to better serve our community.

This project was made possible by the collective efforts of many dedicated contributors. Deep gratitude to the 2025 Marketing Committee members whose leadership and collaboration drove remarkable progress in 2025; to AL!VE’s Board and Committees for championing marketing improvements and platform updates; and to every AL!VE volunteer who helps share information, tell our story, and foster meaningful member engagement. We are also especially thankful to our Executive Director for her advocacy, strategic guidance, and steadfast support of our volunteers, members, and partners throughout this work and last year.

With a strong marketing foundation now in place, the data signals a pivotal moment. In 2026, our focus will be on activating our tools, platforms, and stories to deepen digital engagement, relevance, and connection across the AL!VE community. We hope you’ll join us in what comes next.